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Amanda Gelb
UX Researcher. Design Strategist. Experiential Educator. Social Entrepreneur.
RECENT WORK
Project |01 THIS AND THAT: A FUNGAL TALE
In this children's story of cause and effect, one action begets another and a connected forest comes to life. Animated by pop up mechanisms and watercolored on handmade mushroom paper, this story simply and enchantingly reveals the power and magic of mycelium.
Concept Development, Narrative, Art Direction and Fabrication
![]() Concept MapI made a concept map to gather all of the vast facets of story making and fungal properties. | ![]() The Narrative: "You Build This"The first page starts by anchoring the plot to an experience children understand, playing with sand and shovels. |
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![]() Pop-up AgoutiAll tree species and animals were selected after in depth research of the Brazilian Rainforest. Here the agouti, a native to the Brazilian Rainforest is about to unearth a Brazil Nut. | ![]() The Telling of the StoryThe story is told with all listeners gathered and actively engaged in the telling. Each listener can come up to read a page aloud and display the pop up. |
![]() Mycellium Underground | ![]() Pull Tabs Cause Laughter |
![]() Pop Up Author Sam Ita Takes a Read |
Project |01 WHEELS UP: ASSISTIVE TECHNOLOGY
Restaurants.
Bars.
Curbs without a curb cut.
Pesky elevator apartment buildings with 3 shallow stairs before the entrance.
How can persons who use wheelchairs go up a few stairs autonomously?
I've built a tool that will enable powerchairs to ascend one step and manual wheelchairs to ascend a few steps. Without assistance. Designed hand-in-hand with the input of 100+ wheelchair users.
Concept Development, Project Management, UX Research, Design Strategy, Fabrication
![]() Working Prototype | ![]() User Persona 1 |
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![]() Ratchet System for Wheel Hub | ![]() Production Schedule |
![]() User Persona 2 | ![]() Working Prototype |
![]() 3D Printed Wedge Model | ![]() 3D Printed Wedge Model |
![]() 3D Printed Wedge Model | ![]() 3D Printed Wedge Model |
![]() Initial Concept Sketches | ![]() Initial Concept Sketches |
Project |02 ClackClackFACE:
A Typewriter's Physical Computing Makeover
Visitors pull up a chair, type whatever their heart desires, and voila- those words show up on the page in front of them in their own profile. Move, and your words move with you. Yawn, and your words reshuffle to fill in your new face shape. ClackClackFACE is a completely new typewriter experience revealing your portrait in letters.
Concept Development, Wire Flows, Processing Code, Wiring and Arduino Communication, User Testing, Debugging, Portrait Display
Esteemed group mates Luna Chen + Jinyi Fu
![]() Children gather round ClackClackFACE in Washington DC at the US Science and Engineering Festival | ![]() ClackClackFACE finds users typing into my Royal Empress typewriter only to discover a surprise result. |
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![]() Their own facial outlines are revealed as they type and are composed of the very words they’ve entered. | ![]() We wired 48 keys of me 1961 Royal Empress typewriter to an Arduino. This tracks what the user types. |
![]() Code and a webcam map these letter inputs into a sketch of our typer, based on brightness levels. | ![]() You can then click the print button to send this drawing to the printer. |
![]() I was so intrigued by people's different profiles that I ran out 10 minutes before the ITP Winter Show to buy some coloured paper. | ![]() Throughout this instillation, a portrait wall showcasing visitor's writings and face shape formed. |
Project |03 Sculpting The Ocean:
An Adventure In 3D Color Printing
Sculpted Ocean is a 3-D printed globe. It features the depth and chlorophyll levels of the world's oceans. It turns the current globe model on its head, lessening the focus on land and spotlighting the majestic bodies of water that surround us.
Winner of:
Morpholio's PinUp 2014 Honor Award
The Makery's 3D Design Competition 2014
Concept Development, Python Data Parsing, Rhino Modeling, Arc GIS Display, User Testing, 3D Printing
Esteemed group mate Andrew Cerrito
![]() The Finished Oceanic Globe 6'' | ![]() Printed on a 3D Systems ZPrinter 650 |
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![]() | ![]() Initial Datapoints Plotted To a Map |
![]() S. America Data in Modeling Software | ![]() Datapoints Interpolated in ArcGIS |
![]() Datapoints Interpolated in ArcGIS | ![]() Datapoints Interpolated in ArcGIS |
![]() The Final Render | ![]() The Final Render |
![]() The Final Render |
![]() The Passage of a Day on The Highline | ![]() Inspiration for Storyboard Sketches |
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![]() Storyboard Sketch | ![]() Storyboard Sketch 2 |
![]() Storyboard Sketch 3 | ![]() Photography from the Initial Shoot |
![]() Photography from the Initial Shoot | ![]() Photography from the Initial Shoot |
Project |04 Time In The Sky:
A Responsive Documentary
Time in the Sky is a responsive documentary piece showcasing a diverse set of people experiencing The Highline during one 24 hour period. 9 hours of footage, hundreds of photographs, several lines of code and over 40 personal interviews of people relishing the park in the sky. As viewers step up to the piece, they cue a unique audio clip and image mapped to the region where they are standing.
Concept Development, Storyboard, Wire Frames, Photography, Video Editing, Interviews + Getting Strangers in Public Places To Share With You, Fabrication of Train,
Esteemed group mates Sagar Mohite + Rosalie Yu
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